The Animal Ag Engage website/blog is an excellent example of what a good website should look like.
Purpose: "The purpose of the Animal Ag Alliance is to Connect, Engage and Protect. The Alliance wants to connect producers and consumers by being a transparent bridge for consumers. The blog aims to engage different audiences to help them better understand animal agriculture. They also protect the agriculture industry by providing correct and accurate information. To learn more about the Animal Ag Engage blog, click here.
Screenshot of the homepage.
Design is a crucial element for a website. According to the textbook, important design principles include: division of space, formal and informal balance, visual vectors, repetition, contrast, typography, shape, size color and texture.
Just by looking at the screenshot of the Animal Ag Engage, you can find a theme.
Things done well:
- Formal balance: (having information symmetric on the right or left sides of the page). The information is kept to a minimum, while it looks like there is a lot of information, it is still easy to read and find what you are looking for.
- Division of Space: The use of white space to focus readers on the content is done phenomenally on the blog. They make headlines darker to capture your attention and read on.
Something that could be improved:
- Contrast: While there is some contrast between the dark and light elements of the page, there is not much. After staring at this for awhile someone could start to only see white.
While no website is perfect and each one is unique in different ways, there are websites that highlight visual design elements better. The Animal Ag Engage is not only related to myth busting, but it is a well designed and thought out webpage.
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